elaine on 12 6, 2008 | 1 Comment
By THE SLEDGEHAMMER You know the routine. You see those screaming ad headlines that will rivet your attention from across the page. But most times what you don’t realise is that there is an ast
Read MoreHam on 12 1, 2008 | No Comments
By The Hammer They say every dog has its day. And BBDO/Proximity outdid and out-howled themselves last Friday night in the biggest ever Gold haul in the history of the 4As Kancil Awards. For th
Read MoreHam on 09 27, 2008 | 21 Comments
Ad agencies are still are not structured to handle the online media realities of today. And it got me thinking, which is not necessarily a good thing. Walk into an ad agency today, and in the m
Read MoreHam on 09 15, 2008 | 2 Comments
SLEDGEHAMMER EXCLUSIVE: “Reality is merely an illusion, albeit a very persistent one.” Albert Einstein ‘Perception is Reality’ was actually first coined by Rolling Stone magazine some 2
Read MoreHam on 09 2, 2008 | No Comments
A storm brewing among two media giants is destined to shake up Indonesia’s broadcast industry! Two of Southeast Asia's richest tycoons, Malaysian T. Ananda Krishnan and Indonesian James Riady,
Read MoreHam on 08 26, 2008 | 1 Comment
OK, OK, I can’t help myself! The latest hit comedy with my namesake Singh is Kinng was too tempting to excuse from the headline. And let me just add that the title of this movie inspired this articl
Read MoreHam on 07 26, 2008 | 8 Comments
As competition builds up in a tough economy, agencies find themselves becoming increasingly irrelevant! When I returned to writing my regular column in this paper two weeks ago, the piece was too p
Read MoreHam on 07 13, 2008 | 10 Comments
BY THE SLEDGEHAMMER How are media agencies making money? After the poor sods painted themselves into a corner the buck is now stopping at media owners…. My good friend SP Lee once told me: i
Read Moremackattack on 06 12, 2008 | 21 Comments
BY MAC ATTACK Is there really such a thing? Well, perhaps. I know quite a few chaps who really understand the finer points in making the web work for their clients. They know their stuff intima
Read Moremackattack on 06 12, 2008 | 2 Comments
BY MAC ATTACK This is a scoop that’s exclusive to this blog only. Put aside your mouse boys and girls, advertising in Malaysia is about to get really high-tech. I spent a Saturday with a bunch
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