JUST CHANGE IT
Ham on 03 5, 2008
Taking a leaf out of Nike’s favourite tagline, Just Do It, Malaysia’s opposition party DAP is capitalising on the momentum of this statement in their election campaign.
If only ad agency Wieden and Kennedy who created the tag line in 1988 knew how far their slogan has inspired politics in Malaysia. Interestingly, even if Nike sues them for copyright reasons, I’m sure DAP will be hard pressed to pay anything…
More importantly folks, Malaysia’s AdEx up in three days ….
Corruption watchdog Transparency International Malaysia (TI) reports that the Barisan Nasional coalition had spent RM1.049 million in print media advertising in the first three days of the election campaign.
The amount does not include TVCs in which TI said where the “lion’s share of election advertising monies are believed to go”. And this time round, the coalition party is also doing more online advertising, namely in The Star and The Edge Daily.
TBWA\, Bloomingdale, Concept & Promotions and Naga DDB are believed to be handling BN’s publicity campaign. I’m sure there’s more than loose change in the offing here.
Any copywriters out there with any priceless ideas for BN or the Opposition? Please note that this blog is apolitical…
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Hi Ham,
Any amount of ad dollars would not have made a difference to BN’s campaign. its a simple marketing principle: if the product is rubbish, no amount of glitzy advertsing can save it – no matter how good the agency or the talent behind the campaign.
can you imagine the result if the opposition had this budget?
it goes to show a few things – disruption works, activation on ground is key and the net is THE information medium of today.
Cheers,
Dinesh.