Live Issue: RM29 MILLION FROM POLITICAL ADS SPIKES ADEX IN Q1…
Ham on 04 20, 2008
KUALA LUMPUR: How did political parties fare when it came to advertising expenditure (AdEx) in the recently concluded general elections? A look at AdEx for Feb and March gives a clear picture, ie. the pre-election period.
From a total of RM29 million (94.28% of total) spent during this period, Barisan Nasional clocked in at just over RM27 million, MCA at almost RM 700,000, MIC a little over RM400,000 and DAP at RM 313,000 (ie. when media owners allowed them in).
In fact, Barisan Nasional was the third highest ad spender in February at RM9.8 million, beating the likes of Unilever and Digi (last year’s biggest advertiser) to the finish line. Most players used TV, Newspapers and Radio. Outdoor was not recorded.
Comments (2)
Leave a Reply
Recent Posts
- This Week in Retail …
- This Week in Retail…
- The Consumer Is Now Searching In New Places! : By Rob Griffin
- Write the Future: By Matt Sutton – Managing Director, Aktiv Digital
- Mobile Advertising Interview: Christian Cadeo, Admob Asia Pacific
- Events Push the Digital Industry! By Matt Sutton – Managing Director, Aktiv Digital
- Advertisers must get in the Game! By Matt Sutton – Managing Director, Aktiv Digital
Recent Comments
- Jeff Zweig on ADOI BLOG: Social Media: Advertisers need to be there! by Matt Sutton – Managing Director, Aktiv Digital
- Sheikh Azraai Azmi on Tribute to Yasmin Ahmad…
- Josephine Lew from Gayalab on Tribute to Yasmin Ahmad…
- You Li on Tribute to Yasmin Ahmad…
- Eugene Yong on Tribute to Yasmin Ahmad…
- Leng Zhong on Tribute to Yasmin Ahmad…
- Bernard Khoo on Tribute to Yasmin Ahmad…
Calendar
Archives
Recent Posts
- This Week in Retail …
- This Week in Retail…
- The Consumer Is Now Searching In New Places! : By Rob Griffin
- Write the Future: By Matt Sutton – Managing Director, Aktiv Digital
- Mobile Advertising Interview: Christian Cadeo, Admob Asia Pacific
- Events Push the Digital Industry! By Matt Sutton – Managing Director, Aktiv Digital
- Advertisers must get in the Game! By Matt Sutton – Managing Director, Aktiv Digital
- A Watershed Moment In APAC Digital by Matt Sutton – Managing Director, Aktiv Digital
- ADOI BLOG: Social Media: Advertisers need to be there! by Matt Sutton – Managing Director, Aktiv Digital
- The Drayton Bird Blog – Rare David Ogilvy video – the old magician “making love”
What an absolute waste of money, given the results! Makes you pause again when people say “Don’t you believe what you read in the papers”. So much for traditonal media. Makes you wonder if they are politically driven!!!!?
All political parties should be allowed to spend on advertisements. If the Govt controlled media publishers were any smarter, it is a way to channel opposition funds and make more money. Instead, all the opposition funds are being channeled to making videos on youtube. quite well edited videos i might add.
The adspend should be apportioned to the ratio of seats won by each political party. There should be a free market and a cap should be given to ad dollars spend during the elections. 29 mil could have gone to help the poor.