Archive for May, 2008

BRANDS, MARKETS AND THE BORDERLESS CONVERSATION

mackattack on 05 30, 2008 | 1 Comment

BRANDS, MARKETS AND THE BORDERLESS CONVERSATION

by Mack Attack I can’t really remember where I had this conversation, but I do remember being thoroughly drunk most of the time. Most of it was a haze, except for a little snippet that stayed lon

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Why CEOs are the brand, and very little else should be.

mackattack on 05 23, 2008 | 10 Comments

Why CEOs are the brand, and very little else should be.

by MAC ATTACK Yes I said it. Some of you out there are reading this purely out of disagreement with the title, and out to just read what I am drivelling about. Stay anyway, maybe I can learn you a

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Transparency. Not if it’s your sarong baby

mackattack on 05 23, 2008 | 1 Comment

by MAC ATTACK So everyone wants to be transparent nowadays. The government wants transparency, the Rakyat demands transparency and all public officials are yapping about transparency. It’s even a

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READING BETWEEN THE LINES ONLINE

mackattack on 05 15, 2008 | 2 Comments

BY MAC ATTACK Advertising has undergone several radical changes of late, as the connectivity between millions of computers and servers afforded by the internet opens up immense possibilities. Fortu

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The Media 2.0 – The Geek, The Politics and The Loose Cannon

Ham on 05 13, 2008 | No Comments

By Blog-Grog For all intent and purposes, the Media 2.0 organised by the 4A’s, can be construed as the definitive starting point of advertising agencies taking the power of the web seriously. Inv

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Live Issue: 4As BRAND LEADERSHIP SERIES BAPTISM OF FIRE!

Ham on 05 3, 2008 | 21 Comments

KUALA LUMPUR: It may not have been as explosive as Parliament’s Opening Day which was on the same day, but last Wednesday’s Brand Leadership Series Web 2.0 Forum at the Securities Commission Audit

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MSM vs. Bloggers: The Challenge of Finding a Middle Ground

mackattack on 05 2, 2008 | No Comments

Recently I wrote a rather controversial blog entry titled “Media Integration – is the industry matured enough”. In the blog entry, I specifically mentioned: “An unconfirmed report touted th

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HOW TO RIP OFF A WORLD-FAMOUS SLOGAN!

Ham on 05 1, 2008 | 1 Comment

HOW TO RIP OFF A WORLD-FAMOUS SLOGAN!

Every time I cab back home from KLIA after an overseas trip (which is happening too regularly these days), I turn a blind eye to the massive wall of billboards which line the route as a curtain raiser

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