Archive for June, 2008

Will the Real Web Guru please stand up?

mackattack on 06 12, 2008 | 21 Comments

Will the Real Web Guru please stand up?

BY MAC ATTACK Is there really such a thing? Well, perhaps. I know quite a few chaps who really understand the finer points in making the web work for their clients. They know their stuff intima

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NEW TOYS FOR THE BIG BOYS

mackattack on 06 12, 2008 | 2 Comments

BY MAC ATTACK This is a scoop that’s exclusive to this blog only. Put aside your mouse boys and girls, advertising in Malaysia is about to get really high-tech. I spent a Saturday with a bunch

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WHO GIVES ADVERTISERS THE RIGHT TO TOUCH MY TOUCHPOINTS?

mackattack on 06 6, 2008 | 2 Comments

BY MACK ATTACK I like driving. The kind of drive that is leisurely, while taking in the sights. And then I chance upon a billboard telling me that I should consider changing to a shampoo that is mo

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WORLD’S LEADING ADVERTISER SEES GREEN AND CELEBRITY GETS STONED BY CHINA!

Ham on 06 6, 2008 | No Comments

In an unprecedented chain of events almost a month ago, Unilever buckled at its knees in response to a fervent backlash by Greenpeace. Greenpeace was successful in its protests against Unilever for

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Understanding ‘the Because Effect’ and some Metacrap for the Masses (1)

mackattack on 06 2, 2008 | 1 Comment

BY MAC ATTACK I’m a little low on energy nowadays, which means that I have been doing a little more reading than usual and less time gallivanting about playing snooker. I decided to catch up on w

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