Archive for June 6th, 2008

WHO GIVES ADVERTISERS THE RIGHT TO TOUCH MY TOUCHPOINTS?

mackattack on 06 6, 2008 | 2 Comments

BY MACK ATTACK I like driving. The kind of drive that is leisurely, while taking in the sights. And then I chance upon a billboard telling me that I should consider changing to a shampoo that is mo

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WORLD’S LEADING ADVERTISER SEES GREEN AND CELEBRITY GETS STONED BY CHINA!

Ham on 06 6, 2008 | No Comments

In an unprecedented chain of events almost a month ago, Unilever buckled at its knees in response to a fervent backlash by Greenpeace. Greenpeace was successful in its protests against Unilever for

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