Archive for 2008

WHO GIVES ADVERTISERS THE RIGHT TO TOUCH MY TOUCHPOINTS?

mackattack on 06 6, 2008 | 2 Comments

BY MACK ATTACK I like driving. The kind of drive that is leisurely, while taking in the sights. And then I chance upon a billboard telling me that I should consider changing to a shampoo that is mo

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WORLD’S LEADING ADVERTISER SEES GREEN AND CELEBRITY GETS STONED BY CHINA!

Ham on 06 6, 2008 | No Comments

In an unprecedented chain of events almost a month ago, Unilever buckled at its knees in response to a fervent backlash by Greenpeace. Greenpeace was successful in its protests against Unilever for

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Understanding ‘the Because Effect’ and some Metacrap for the Masses (1)

mackattack on 06 2, 2008 | 1 Comment

BY MAC ATTACK I’m a little low on energy nowadays, which means that I have been doing a little more reading than usual and less time gallivanting about playing snooker. I decided to catch up on w

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BRANDS, MARKETS AND THE BORDERLESS CONVERSATION

mackattack on 05 30, 2008 | 1 Comment

BRANDS, MARKETS AND THE BORDERLESS CONVERSATION

by Mack Attack I can’t really remember where I had this conversation, but I do remember being thoroughly drunk most of the time. Most of it was a haze, except for a little snippet that stayed lon

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Why CEOs are the brand, and very little else should be.

mackattack on 05 23, 2008 | 10 Comments

Why CEOs are the brand, and very little else should be.

by MAC ATTACK Yes I said it. Some of you out there are reading this purely out of disagreement with the title, and out to just read what I am drivelling about. Stay anyway, maybe I can learn you a

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Transparency. Not if it’s your sarong baby

mackattack on 05 23, 2008 | 1 Comment

by MAC ATTACK So everyone wants to be transparent nowadays. The government wants transparency, the Rakyat demands transparency and all public officials are yapping about transparency. It’s even a

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READING BETWEEN THE LINES ONLINE

mackattack on 05 15, 2008 | 2 Comments

BY MAC ATTACK Advertising has undergone several radical changes of late, as the connectivity between millions of computers and servers afforded by the internet opens up immense possibilities. Fortu

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The Media 2.0 – The Geek, The Politics and The Loose Cannon

Ham on 05 13, 2008 | No Comments

By Blog-Grog For all intent and purposes, the Media 2.0 organised by the 4A’s, can be construed as the definitive starting point of advertising agencies taking the power of the web seriously. Inv

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Live Issue: 4As BRAND LEADERSHIP SERIES BAPTISM OF FIRE!

Ham on 05 3, 2008 | 21 Comments

KUALA LUMPUR: It may not have been as explosive as Parliament’s Opening Day which was on the same day, but last Wednesday’s Brand Leadership Series Web 2.0 Forum at the Securities Commission Audit

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MSM vs. Bloggers: The Challenge of Finding a Middle Ground

mackattack on 05 2, 2008 | No Comments

Recently I wrote a rather controversial blog entry titled “Media Integration – is the industry matured enough”. In the blog entry, I specifically mentioned: “An unconfirmed report touted th

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