Archive for March, 2009

The Drayton Bird Blog – Why so many marketing studies don’t pay off – and what to do

Ham on 03 24, 2009 | 2 Comments

The Drayton Bird Blog - Why so many marketing studies don't pay off - and what to do

Several people commented on my last piece, and I agreed with much of what everyone said. God, what a spineless creature I am. In that piece I also meant to comment on what Rezbi wrote in his bl

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The Drayton Bird Blog – On that basis, why not give a knighthood to Bin Laden?

Ham on 03 19, 2009 | No Comments

The Drayton Bird Blog - On that basis, why not give a knighthood to Bin Laden?

One incensed Scots reader has objected to my comparing The Great Toad to an excellent dish - the Haggis - which has unlike the the Toad brought pleasure to millions. So I will say nothing about

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The Drayton Bird Blog – Seamless bollocks: real life versus corporate life

Ham on 03 17, 2009 | No Comments

The Drayton Bird Blog - Seamless bollocks: real life versus corporate life

Twenty years or more ago, David Ogilvy sent me the draft of a speech he was planning to make in France. It contained more or less the following. "Our world is divided into two warring camps.

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Ham – If Obama can admit he ‘Screwed Up’ so can we

admin2 on 03 16, 2009 | No Comments

Ham - If Obama can admit he 'Screwed Up' so can we

Marketing lessons from the world’s most successful political campaign. With the coming UMNO General Assembly and the spectre of how elections play out in the country’s biggest political party

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The Drayton Bird Blog – So what are you REALLY doing now?

Ham on 03 7, 2009 | No Comments

The Drayton Bird Blog - So what are you REALLY doing now?

Yesterday I had lunch with my partner in a firm that runs events in a few countries, together with a lady friend he wanted me to meet. The excuse was to discuss an idea she has had for an online

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The Drayton Bird Blog – As Britain gurgles down the drain, who’s to blame?

Ham on 03 2, 2009 | No Comments

The Drayton Bird Blog - As Britain gurgles down the drain, who's to blame?

Last Tuesday morning I lurched off the plane from New York and whizzed off to the City to make a speech for the Market Research Society. This was not deliberate; just bad planning by this old fool

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