Comments on: The Drayton Bird Blog – Why so many marketing studies don’t pay off – and what to do http://sub.adoimagazine.com/blog/index.php/2009/03/24/the-drayton-bird-blog-why-so-many-marketing-studies-dont-pay-off-and-what-to-do/ The return of the 'blow by blow' Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name. Tue, 20 Apr 2010 16:58:23 +0800 http://wordpress.org/?v=2.8 hourly 1 By: Jonathan Jay http://sub.adoimagazine.com/blog/index.php/2009/03/24/the-drayton-bird-blog-why-so-many-marketing-studies-dont-pay-off-and-what-to-do/comment-page-1/#comment-7873 Jonathan Jay Mon, 22 Jun 2009 20:34:59 +0000 http://sub.adoimagazine.com/blog/index.php/2009/03/24/the-drayton-bird-blog-why-so-many-marketing-studies-dont-pay-off-and-what-to-do/#comment-7873 Jeff - when I decide to knock someone publically, first I make sure I know them well enough to make such judgements. Or at the very least, I read their books (Drayton's are widely available as they have been in print for over 25 years). As a client, I can vouch for his ability, personally. Jonathan Jeff – when I decide to knock someone publically, first I make sure I know them well enough to make such judgements. Or at the very least, I read their books (Drayton’s are widely available as they have been in print for over 25 years).
As a client, I can vouch for his ability, personally.

Jonathan

]]> By: Jeff Zweig http://sub.adoimagazine.com/blog/index.php/2009/03/24/the-drayton-bird-blog-why-so-many-marketing-studies-dont-pay-off-and-what-to-do/comment-page-1/#comment-5411 Jeff Zweig Sun, 05 Apr 2009 10:07:19 +0000 http://sub.adoimagazine.com/blog/index.php/2009/03/24/the-drayton-bird-blog-why-so-many-marketing-studies-dont-pay-off-and-what-to-do/#comment-5411 ironic that with a little low cost pre-planning, inexpensive online surveying, creative yet cheap pre-launch online activities, free and low cost leveraging of social media and proper use of google adwords using techniques from someone like perry marshall (whom he claims he reads), this incredibly arrogant, self-centred "genuis" could have avoided the issues he encountered with his first experience in trying to promote and market EADIM. don't get me wrong--i am in no way denigrating EADIM and the value it can deliver to participants nor am i claiming that drayton bird is not the highly skilled and experienced marketer that he keeps shouting that he is. jeff zweig chief guru, web guru asia http://webguruasia.com ironic that with a little low cost pre-planning, inexpensive online surveying, creative yet cheap pre-launch online activities, free and low cost leveraging of social media and proper use of google adwords using techniques from someone like perry marshall (whom he claims he reads), this incredibly arrogant, self-centred “genuis” could have avoided the issues he encountered with his first experience in trying to promote and market EADIM.

don’t get me wrong–i am in no way denigrating EADIM and the value it can deliver to participants nor am i claiming that drayton bird is not the highly skilled and experienced marketer that he keeps shouting that he is.

jeff zweig
chief guru, web guru asia
http://webguruasia.com

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