edward_ong on 09 30, 2009 | No Comments
Architecture - Hey, how did the meeting go? - Well, uh, we tried our best but client chose the safe option. - Did you even present the hanging building? - They thought it was too contr
Read Moreadmin2 on 09 28, 2009 | No Comments
Just as companies audit their TQM and ISO9000 standards, companies should also audit their brand perceptions, processes and outcomes and communications among internal and external stakeholders.
Read Morenick_morgan on 09 11, 2009 | No Comments
I was reminded again this week how easy it is for us to become so entrenched in an idea or concept that we fail to see anything wrong with it, especially if it’s our idea. In a similar way wh
Read Morenick_morgan on 09 11, 2009 | No Comments
“I have a silly idea, but I’m not sure if it’s good enough!” And that’s how a student of the BadIdeas workshop USA started when she first proposed her idea. As discussed previously in
Read Moreadmin2 on 09 1, 2009 | No Comments
Branding has moved out of the one dimensional, top down era where the company controlled the relationship and into the bottom up, customer economy. In the customer economy, brands are defined by c
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