ADOI Blog

Events Push the Digital Industry! By Matt Sutton – Managing Director, Aktiv Digital

admin2 on 06 25, 2010

We’ve seen a huge increase in the number of events dedicated to digital around the region of late and this can only be a good thing for the industry.

It shows the interest there is the medium, and fuels further interest as well as providing an all-important platform for knowledge transfer.

Aktiv Digital presented at the recent Youth Marketing Summit in Singapore, outlining how to plan a digital campaign to reach the fragmented online youth market.

There was also the excellent Malaysian Media Conference held in Kuala Lumpur earlier this month – organized by Adoi Magazine. Aktiv tackled the big issue of monetizing social media and the opportunities involved. The event was such an outstanding success, bringing together a stellar list of speakers, that next year’s version will need to be a big one to top 2010!

There are also plenty of other industry events on the horizon, including the Internet and Mobile Marketing Summit in the Philippines in August, while we’ve had invitations to speak from places as far flung as Barcelona.  That’d be nice – but it might be stretch to get it through expenses!

Overall, it’s been fantastic to be involved and we’d certainly encourage all of you to take part. The more we talk, the more we know, and the more we know, the more we can evangelize the role of digital and help push advertising dollars.

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