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	<title>ADOI Blog &#187; edward_ong</title>
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	<link>http://sub.adoimagazine.com/blog</link>
	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>Song for freelancers</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/11/25/song-for-freelancers/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/11/25/song-for-freelancers/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 07:29:42 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

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		<description><![CDATA[
We didn’t start the pitch (Freelancer megamix)
(Sung to Billy Joel’s We didn’t start the fire)
Strolling, What a day, Phone call, Money’s on the way
Traffic says, Urgent job, Need you now
Briefing, Insight, Strategy, Nothing’s clear
CD this, Planner that, Who’s in charge here?
Waiting, Doodling, Job req lands, Pandemonium
Overnight, Interns and I, The suits waving goodbye.
More scamps, “Where’s [...]]]></description>
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		<title>If other industries were like advertising</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/09/30/if-other-industries-were-like-advertising/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/09/30/if-other-industries-were-like-advertising/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:14:45 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

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		<description><![CDATA[
Architecture
- Hey, how did the meeting go?
- Well, uh, we tried our best but client chose the safe option.
- Did you even present the hanging building?
- They thought it was too controversial.
- Too controversial?
- Doesn’t really fit their image.
- Of course it fits their image.
- So, can we have the final draft ready by next week?
- Tell [...]]]></description>
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		<title>Intern Copywriter&#8217;s blog</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/08/20/intern-copywriters-blog/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/08/20/intern-copywriters-blog/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 09:14:11 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=325</guid>
		<description><![CDATA[
Day 1
My first day at work. Still can’t believe I landed this gig. They gave me a place next to the photocopy machines, facing the office servers. It’s a little hot here and the ceiling leaks. Whatever. Am so ready to show them what I’m made of.
Day 4
So far, nobody’s given me any work. The [...]]]></description>
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		<title>Elevation</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/07/15/elevation/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/07/15/elevation/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 15:05:33 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=252</guid>
		<description><![CDATA[
BY EDWARD ONG
Job number: PM246
Project background: Due to a sudden rainfall around noon, a large number of employees have delayed going out for lunch. They went out as soon as the rain stopped and have now come back and are crowding around the lift area.
Objective: Clear the lobby.
Work required: Move people from ground floor to [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The creative process.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/06/15/the-creative-process/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/06/15/the-creative-process/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 13:28:13 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

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		<description><![CDATA[
Remember those great Volkswagen ads? What went through their minds when they came up with the big idea? Here&#8217;s a hypothetical scenario in a typical US agency in the early sixties. The Creative Director (CD) has just received the brief and is having a discussion with the Copywriter (CW) and Art Director (AD).
CD: Hey guys, remember that [...]]]></description>
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