Author Archive

Will the Real Web Guru please stand up?

mackattack on 06 12, 2008 | 21 Comments

Will the Real Web Guru please stand up?

BY MAC ATTACK Is there really such a thing? Well, perhaps. I know quite a few chaps who really understand the finer points in making the web work for their clients. They know their stuff intima

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NEW TOYS FOR THE BIG BOYS

mackattack on 06 12, 2008 | 2 Comments

BY MAC ATTACK This is a scoop that’s exclusive to this blog only. Put aside your mouse boys and girls, advertising in Malaysia is about to get really high-tech. I spent a Saturday with a bunch

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WHO GIVES ADVERTISERS THE RIGHT TO TOUCH MY TOUCHPOINTS?

mackattack on 06 6, 2008 | 2 Comments

BY MACK ATTACK I like driving. The kind of drive that is leisurely, while taking in the sights. And then I chance upon a billboard telling me that I should consider changing to a shampoo that is mo

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Understanding ‘the Because Effect’ and some Metacrap for the Masses (1)

mackattack on 06 2, 2008 | 1 Comment

BY MAC ATTACK I’m a little low on energy nowadays, which means that I have been doing a little more reading than usual and less time gallivanting about playing snooker. I decided to catch up on w

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BRANDS, MARKETS AND THE BORDERLESS CONVERSATION

mackattack on 05 30, 2008 | 1 Comment

BRANDS, MARKETS AND THE BORDERLESS CONVERSATION

by Mack Attack I can’t really remember where I had this conversation, but I do remember being thoroughly drunk most of the time. Most of it was a haze, except for a little snippet that stayed lon

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Why CEOs are the brand, and very little else should be.

mackattack on 05 23, 2008 | 10 Comments

Why CEOs are the brand, and very little else should be.

by MAC ATTACK Yes I said it. Some of you out there are reading this purely out of disagreement with the title, and out to just read what I am drivelling about. Stay anyway, maybe I can learn you a

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Transparency. Not if it’s your sarong baby

mackattack on 05 23, 2008 | 1 Comment

by MAC ATTACK So everyone wants to be transparent nowadays. The government wants transparency, the Rakyat demands transparency and all public officials are yapping about transparency. It’s even a

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READING BETWEEN THE LINES ONLINE

mackattack on 05 15, 2008 | 2 Comments

BY MAC ATTACK Advertising has undergone several radical changes of late, as the connectivity between millions of computers and servers afforded by the internet opens up immense possibilities. Fortu

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MSM vs. Bloggers: The Challenge of Finding a Middle Ground

mackattack on 05 2, 2008 | No Comments

Recently I wrote a rather controversial blog entry titled “Media Integration – is the industry matured enough”. In the blog entry, I specifically mentioned: “An unconfirmed report touted th

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The Advertising of Politics – and the Advertising industry in Politics

mackattack on 04 23, 2008 | 4 Comments

The political climate has changed, and even the tone of formerly dismissive Ministers like Nazri Aziz has changed. Parliament is full of young firebrands waiting to unleash their venom, and equipping

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ADOI TWIT TRACKER

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  3. andycb (Andy Bradford): Shameless advertising, but anybody who's into baking should check out my mum's excellent website -> http://cakefrills.co.uk :)