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	<title>ADOI Blog &#187; mackattack</title>
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	<link>http://sub.adoimagazine.com/blog</link>
	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>Will the Real Web Guru please stand up?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/06/12/will-the-real-web-guru-please-stand-up/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/06/12/will-the-real-web-guru-please-stand-up/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 00:51:13 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>
		<category><![CDATA[Dragostea din tei]]></category>
		<category><![CDATA[Moldavian Euro trance]]></category>
		<category><![CDATA[Newgrounds.com]]></category>
		<category><![CDATA[Numa Numa Dance]]></category>
		<category><![CDATA[web guru]]></category>

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		<description><![CDATA[
BY MAC ATTACK
Is there really such a thing? Well, perhaps. I know quite a few chaps who really understand the finer points in making the web work for their clients. They know their stuff intimately, have designed various methods of measurement and do deliver results that make the clients investment in them pay off reasonably [...]]]></description>
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		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>NEW TOYS FOR THE BIG BOYS</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/06/12/new-toys-for-the-big-boys/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/06/12/new-toys-for-the-big-boys/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 00:49:53 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Malaysia Airlines]]></category>
		<category><![CDATA[playbook]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/06/12/new-toys-for-the-big-boys/</guid>
		<description><![CDATA[BY MAC ATTACK
This is a scoop that’s exclusive to this blog only.
Put aside your mouse boys and girls, advertising in Malaysia is about to get really high-tech. I spent a Saturday with a bunch of real moneyed kids – but the ones with good brains on their shoulders. Aside from the free single malts, they [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WHO GIVES ADVERTISERS THE RIGHT TO TOUCH MY TOUCHPOINTS?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/06/06/who-gives-advertisers-the-right-to-touch-my-touchpoints/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/06/06/who-gives-advertisers-the-right-to-touch-my-touchpoints/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 07:10:46 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>
		<category><![CDATA[AirAsia]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[Christy Chung]]></category>
		<category><![CDATA[D'Silva]]></category>
		<category><![CDATA[MAS]]></category>
		<category><![CDATA[Tony Fernandes]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/06/06/who-gives-advertisers-the-right-to-touch-my-touchpoints/</guid>
		<description><![CDATA[BY MACK ATTACK
I like driving. The kind of drive that is leisurely, while taking in the sights. And then I chance upon a billboard telling me that I should consider changing to a shampoo that is more effective in managing my dandruff. Darn, there&#8217;s another billboard up ahead encouraging me to change the fuel I [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Understanding ‘the Because Effect’ and some Metacrap for the Masses (1)</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/06/02/understanding-the-because-effect-and-some-metacrap-for-the-masses-1/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/06/02/understanding-the-because-effect-and-some-metacrap-for-the-masses-1/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 15:44:38 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>
		<category><![CDATA[Because Effect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Friendster]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[metacrap]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/06/02/understanding-%e2%80%98the-because-effect%e2%80%99-and-some-metacrap-for-the-masses-1/</guid>
		<description><![CDATA[BY MAC ATTACK
I’m a little low on energy nowadays, which means that I have been doing a little more reading than usual and less time gallivanting about playing snooker. I decided to catch up on what has been happening with the Web 2.0 crowd and all the exuberant conversations about the New Media by the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>BRANDS, MARKETS AND THE BORDERLESS CONVERSATION</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/05/30/brands-markets-and-the-borderless-conversation/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/05/30/brands-markets-and-the-borderless-conversation/#comments</comments>
		<pubDate>Fri, 30 May 2008 02:43:21 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>
		<category><![CDATA[Festival Filem Malaysia]]></category>
		<category><![CDATA[Hugh McLeod]]></category>
		<category><![CDATA[Jeff Zweig]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yasmin Ahmad]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/05/30/brands-markets-and-the-borderless-conversation/</guid>
		<description><![CDATA[by Mack Attack
I can’t really remember where I had this conversation, but I do remember being thoroughly drunk most of the time. Most of it was a haze, except for a little snippet that stayed long after the alcohol fuelled moment had long passed.
I told someone that the word ‘brand’ caused me no small amount [...]]]></description>
		<wfw:commentRss>http://sub.adoimagazine.com/blog/index.php/2008/05/30/brands-markets-and-the-borderless-conversation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why CEOs are the brand, and very little else should be.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/05/23/why-ceos-are-the-brand-and-very-little-else-should-be/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/05/23/why-ceos-are-the-brand-and-very-little-else-should-be/#comments</comments>
		<pubDate>Fri, 23 May 2008 08:27:17 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/05/23/why-ceos-are-the-brand-and-very-little-else-should-be/</guid>
		<description><![CDATA[by MAC ATTACK
Yes I said it. Some of you out there are reading this purely out of disagreement with the title, and out to just read what I am drivelling about. Stay anyway, maybe I can learn you a thing or two.
YTL is a brand. It brings with it a vision of opulence and luxury [...]]]></description>
		<wfw:commentRss>http://sub.adoimagazine.com/blog/index.php/2008/05/23/why-ceos-are-the-brand-and-very-little-else-should-be/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Transparency. Not if it&#8217;s your sarong baby</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/05/23/transparency-not-if-its-your-sarong-baby/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/05/23/transparency-not-if-its-your-sarong-baby/#comments</comments>
		<pubDate>Fri, 23 May 2008 02:35:27 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>
		<category><![CDATA[transparent]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/05/23/transparency-not-if-its-your-sarong-baby/</guid>
		<description><![CDATA[by MAC ATTACK
So everyone wants to be transparent nowadays. The government wants transparency, the Rakyat demands transparency and all public officials are yapping about transparency. It’s even afflicted the mouths of your average ad-man, with calls for awards to be more transparent, and such.
When politicians start rattling a word, you know he’s got a cop-out [...]]]></description>
		<wfw:commentRss>http://sub.adoimagazine.com/blog/index.php/2008/05/23/transparency-not-if-its-your-sarong-baby/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>READING BETWEEN THE LINES ONLINE</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/05/15/reading-between-the-lines-online/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/05/15/reading-between-the-lines-online/#comments</comments>
		<pubDate>Thu, 15 May 2008 06:13:23 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/05/15/reading-between-the-lines-online/</guid>
		<description><![CDATA[BY MAC ATTACK
Advertising has undergone several radical changes of late, as the connectivity between millions of computers and servers afforded by the internet opens up immense possibilities. Fortunes had been made and lost. Advertisers embraced, and then quickly abandoned methods of advertising online.
One such example was the promise of email as the more economically viable [...]]]></description>
		<wfw:commentRss>http://sub.adoimagazine.com/blog/index.php/2008/05/15/reading-between-the-lines-online/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>MSM vs. Bloggers: The Challenge of Finding a Middle Ground</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/05/02/msm-vs-bloggers-the-challenge-of-finding-a-middle-ground/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/05/02/msm-vs-bloggers-the-challenge-of-finding-a-middle-ground/#comments</comments>
		<pubDate>Fri, 02 May 2008 12:05:00 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/05/02/msm-vs-bloggers-the-challenge-of-finding-a-middle-ground/</guid>
		<description><![CDATA[Recently I wrote a rather controversial blog entry titled “Media Integration – is the industry matured enough”. In the blog entry, I specifically mentioned:
“An unconfirmed report touted that the leading English daily The Star suffered a twenty five percent reduction in circulation. This is of course anecdotal, and ADOI does not condone speculations without fact. [...]]]></description>
		<wfw:commentRss>http://sub.adoimagazine.com/blog/index.php/2008/05/02/msm-vs-bloggers-the-challenge-of-finding-a-middle-ground/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Advertising of Politics – and the Advertising industry in Politics</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/04/23/the-advertising-of-politics-and-the-advertising-industry-in-politics/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/04/23/the-advertising-of-politics-and-the-advertising-industry-in-politics/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 06:46:33 +0000</pubDate>
		<dc:creator>mackattack</dc:creator>
				<category><![CDATA[MACKATTACK]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/04/23/the-advertising-of-politics-%e2%80%93-and-the-advertising-industry-in-politics/</guid>
		<description><![CDATA[The political climate has changed, and even the tone of formerly dismissive Ministers like Nazri Aziz has changed. Parliament is full of young firebrands waiting to unleash their venom, and equipping themselves to dig right into what they perceive to be a rot in a rotten government.
What has this &#8212; you might ask &#8212; got [...]]]></description>
		<wfw:commentRss>http://sub.adoimagazine.com/blog/index.php/2008/04/23/the-advertising-of-politics-and-the-advertising-industry-in-politics/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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