Archive for the CONTRIBUTORS Category

If it’s Cannes you want, start here.

nick_morgan on 01 27, 2010 | No Comments

If it's Cannes you want, start here.

Being that this is the beginning of a new year, and awards season waiting just around the corner, I thought it would be a good time to discuss some of the books that I’ve found to be really inspir

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Song for freelancers

edward_ong on 11 25, 2009 | No Comments

Song for freelancers

We didn’t start the pitch (Freelancer megamix) (Sung to Billy Joel’s We didn’t start the fire) Strolling, What a day, Phone call, Money’s on the way Traffic says, Urgent job, Need you

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Invite brilliant ideas into your world.

nick_morgan on 11 22, 2009 | No Comments

Invite brilliant ideas into your world.

One of the tools that I’ve found to be most effective is a tool I first came across in Michael Michalko’s excellent book “Cracking Creativity”. The tool in question is something he calls t

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“Strikingly obvious, and too often overlooked, the question hides the answer 99% of the time”.

nick_morgan on 10 13, 2009 | No Comments

“Strikingly obvious, and too often overlooked, the question hides the answer 99% of the time”.

Hindsight, they say, is an exact science. But how often have we approached a particular challenge simply with the sole aim of finding a solution? 99,9999% of the time is probably the reply (it’s

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If other industries were like advertising

edward_ong on 09 30, 2009 | No Comments

If other industries were like advertising

Architecture - Hey, how did the meeting go? - Well, uh, we tried our best but client chose the safe option. - Did you even present the hanging building? - They thought it was too contr

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What could be wrong with the idea? It’s my idea! Pt.1

nick_morgan on 09 11, 2009 | No Comments

What could be wrong with the idea? It’s my idea! Pt.1

I was reminded again this week how easy it is for us to become so entrenched in an idea or concept that we fail to see anything wrong with it, especially if it’s our idea. In a similar way wh

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What could be wrong with the idea? It’s my idea! Pt.2

nick_morgan on 09 11, 2009 | No Comments

What could be wrong with the idea? It’s my idea! Pt.2

“I have a silly idea, but I’m not sure if it’s good enough!” And that’s how a student of the BadIdeas workshop USA started when she first proposed her idea. As discussed previously in

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If the hat fits – wear it!

nick_morgan on 08 25, 2009 | No Comments

If the hat fits – wear it!

Most of us, I’m sure, are aware of Edward de Bono’s Six Thinking Hats© (if this new news I suggest you check it out online, or consider buying his book with the same title). De Bono’s proce

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Intern Copywriter’s blog

edward_ong on 08 20, 2009 | No Comments

Intern Copywriter's blog

Day 1 My first day at work. Still can’t believe I landed this gig. They gave me a place next to the photocopy machines, facing the office servers. It’s a little hot here and the ceiling leaks

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The tragic death of Yasmin Ahmad, brought home to me again the importance of now.

nick_morgan on 08 9, 2009 | No Comments

The tragic death of Yasmin Ahmad, brought home to me again the importance of now.

How perfectly the “Just Do It” tagline from Nike sums up the lives of the creatively talented and gifted. For Yasmin Ahmad and others, who look to have a limitless supply of creative energy

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ADOI TWIT TRACKER

  1. FatmahMasoud (Fatma Masoud): @KimKardashian In my head I heard you say that with an advertising voice. :p

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  3. bonussales (Anthony Belarusso): http://bit.ly/4Ajirw ==> Social Network Advertising is the new way to promote your website, post 24/7 to 40 Networks on autopilot: htt...