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	<title>ADOI Blog &#187; CONTRIBUTORS</title>
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	<link>http://sub.adoimagazine.com/blog</link>
	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>If it&#8217;s Cannes you want, start here.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2010/01/27/if-its-cannes-you-want-start-here/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2010/01/27/if-its-cannes-you-want-start-here/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 02:53:15 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[alain de botton]]></category>
		<category><![CDATA[Archive magazine]]></category>
		<category><![CDATA[art director]]></category>
		<category><![CDATA[award winning]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[edward de bono]]></category>
		<category><![CDATA[Einstein]]></category>
		<category><![CDATA[john p kotter]]></category>
		<category><![CDATA[michael michalko]]></category>
		<category><![CDATA[ralf langwost]]></category>
		<category><![CDATA[tony buzan]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=429</guid>
		<description><![CDATA[What you need to know to win at Cannes.]]></description>
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		<title>Song for freelancers</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/11/25/song-for-freelancers/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/11/25/song-for-freelancers/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 07:29:42 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=420</guid>
		<description><![CDATA[
We didn’t start the pitch (Freelancer megamix)
(Sung to Billy Joel’s We didn’t start the fire)
Strolling, What a day, Phone call, Money’s on the way
Traffic says, Urgent job, Need you now
Briefing, Insight, Strategy, Nothing’s clear
CD this, Planner that, Who’s in charge here?
Waiting, Doodling, Job req lands, Pandemonium
Overnight, Interns and I, The suits waving goodbye.
More scamps, “Where’s [...]]]></description>
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		<title>Invite brilliant ideas into your world.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/11/22/invite-brilliant-ideas-into-your-world/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/11/22/invite-brilliant-ideas-into-your-world/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 13:18:03 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=411</guid>
		<description><![CDATA[
One of the tools that I’ve found to be most effective is a tool I first came across in Michael Michalko’s excellent book “Cracking Creativity”. The tool in question is something he calls the invitational stem, and it’s one of the first habits I aim to ingrain in my teams, and goes something like this:
From [...]]]></description>
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		<title>“Strikingly obvious, and too often overlooked, the question hides the answer 99% of the time”.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 11:01:59 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[better]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[Clio]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[D&AD]]></category>
		<category><![CDATA[Einstein]]></category>
		<category><![CDATA[esteem]]></category>
		<category><![CDATA[extraordinary]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[great]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[invent]]></category>
		<category><![CDATA[inventions]]></category>
		<category><![CDATA[inventor]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[motivate]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[one]]></category>
		<category><![CDATA[salary]]></category>
		<category><![CDATA[show]]></category>
		<category><![CDATA[think]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=298</guid>
		<description><![CDATA[
Hindsight, they say, is an exact science. But how often have we approached a particular challenge simply with the sole aim of finding a solution? 99,9999% of the time is probably the reply (it’s definitely mine!)
But, spending time examining and rephrasing the question – exploring if you like what is behind the request, what is [...]]]></description>
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		<title>If other industries were like advertising</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/09/30/if-other-industries-were-like-advertising/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/09/30/if-other-industries-were-like-advertising/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:14:45 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=384</guid>
		<description><![CDATA[
Architecture
- Hey, how did the meeting go?
- Well, uh, we tried our best but client chose the safe option.
- Did you even present the hanging building?
- They thought it was too controversial.
- Too controversial?
- Doesn’t really fit their image.
- Of course it fits their image.
- So, can we have the final draft ready by next week?
- Tell [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What could be wrong with the idea? It’s my idea! Pt.1</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-1/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-1/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 03:14:58 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=359</guid>
		<description><![CDATA[
I was reminded again this week how easy it is for us to become so entrenched in an idea or concept that we fail to see anything wrong with it, especially if it’s our idea.
In a similar way when we meet our life partner, we fall hopelessly in love and can’t see any of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What could be wrong with the idea? It’s my idea! Pt.2</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-2/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-2/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 02:19:09 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=363</guid>
		<description><![CDATA[
“I have a silly idea, but I’m not sure if it’s good enough!” And that’s how a student of the BadIdeas workshop USA started when she first proposed her idea.
As discussed previously in Pt.1 the Silly Ideas process is an excellent way to brainstorm ideas and concepts because:
People will engage with the process very easily.
We [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>If the hat fits – wear it!</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/08/25/if-the-hat-fits-%e2%80%93-wear-it/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/08/25/if-the-hat-fits-%e2%80%93-wear-it/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 15:38:57 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=339</guid>
		<description><![CDATA[
Most of us, I’m sure, are aware of Edward de Bono’s Six Thinking Hats© (if this new news I suggest you check it out online, or consider buying his book with the same title). De Bono’s process of separating the elements of a problem and focusing on them one at a time is helpful in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intern Copywriter&#8217;s blog</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/08/20/intern-copywriters-blog/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/08/20/intern-copywriters-blog/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 09:14:11 +0000</pubDate>
		<dc:creator>edward_ong</dc:creator>
				<category><![CDATA[EDWARD ONG]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=325</guid>
		<description><![CDATA[
Day 1
My first day at work. Still can’t believe I landed this gig. They gave me a place next to the photocopy machines, facing the office servers. It’s a little hot here and the ceiling leaks. Whatever. Am so ready to show them what I’m made of.
Day 4
So far, nobody’s given me any work. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The tragic death of Yasmin Ahmad, brought home to me again the importance of now.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/08/09/the-tragic-death-of-yasmin-ahmad-brought-home-to-me-again-the-importance-of-now/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/08/09/the-tragic-death-of-yasmin-ahmad-brought-home-to-me-again-the-importance-of-now/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 15:49:36 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[Just do it]]></category>
		<category><![CDATA[yasmin]]></category>
		<category><![CDATA[Yasmin Ahmad]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=301</guid>
		<description><![CDATA[
How perfectly the “Just Do It” tagline from Nike sums up the lives of the creatively talented and gifted.
For Yasmin Ahmad and others, who look to have a limitless supply of creative energy, these three words become the song-sheet from which their lives are composed.
They are more than simply creative thinkers these are the creative [...]]]></description>
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