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	<title>ADOI Blog &#187; NICK MORGAN</title>
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	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>If it&#8217;s Cannes you want, start here.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2010/01/27/if-its-cannes-you-want-start-here/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2010/01/27/if-its-cannes-you-want-start-here/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 02:53:15 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[alain de botton]]></category>
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		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=429</guid>
		<description><![CDATA[What you need to know to win at Cannes.]]></description>
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		<title>Invite brilliant ideas into your world.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/11/22/invite-brilliant-ideas-into-your-world/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/11/22/invite-brilliant-ideas-into-your-world/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 13:18:03 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=411</guid>
		<description><![CDATA[
One of the tools that I’ve found to be most effective is a tool I first came across in Michael Michalko’s excellent book “Cracking Creativity”. The tool in question is something he calls the invitational stem, and it’s one of the first habits I aim to ingrain in my teams, and goes something like this:
From [...]]]></description>
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		<title>“Strikingly obvious, and too often overlooked, the question hides the answer 99% of the time”.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 11:01:59 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[better]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[Clio]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[creative]]></category>
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		<category><![CDATA[Einstein]]></category>
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		<category><![CDATA[ideas]]></category>
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		<category><![CDATA[show]]></category>
		<category><![CDATA[think]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=298</guid>
		<description><![CDATA[
Hindsight, they say, is an exact science. But how often have we approached a particular challenge simply with the sole aim of finding a solution? 99,9999% of the time is probably the reply (it’s definitely mine!)
But, spending time examining and rephrasing the question – exploring if you like what is behind the request, what is [...]]]></description>
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		<title>What could be wrong with the idea? It’s my idea! Pt.1</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-1/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-1/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 03:14:58 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=359</guid>
		<description><![CDATA[
I was reminded again this week how easy it is for us to become so entrenched in an idea or concept that we fail to see anything wrong with it, especially if it’s our idea.
In a similar way when we meet our life partner, we fall hopelessly in love and can’t see any of the [...]]]></description>
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		<title>What could be wrong with the idea? It’s my idea! Pt.2</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-2/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-2/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 02:19:09 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=363</guid>
		<description><![CDATA[
“I have a silly idea, but I’m not sure if it’s good enough!” And that’s how a student of the BadIdeas workshop USA started when she first proposed her idea.
As discussed previously in Pt.1 the Silly Ideas process is an excellent way to brainstorm ideas and concepts because:
People will engage with the process very easily.
We [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>If the hat fits – wear it!</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/08/25/if-the-hat-fits-%e2%80%93-wear-it/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/08/25/if-the-hat-fits-%e2%80%93-wear-it/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 15:38:57 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=339</guid>
		<description><![CDATA[
Most of us, I’m sure, are aware of Edward de Bono’s Six Thinking Hats© (if this new news I suggest you check it out online, or consider buying his book with the same title). De Bono’s process of separating the elements of a problem and focusing on them one at a time is helpful in [...]]]></description>
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		<title>The tragic death of Yasmin Ahmad, brought home to me again the importance of now.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/08/09/the-tragic-death-of-yasmin-ahmad-brought-home-to-me-again-the-importance-of-now/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/08/09/the-tragic-death-of-yasmin-ahmad-brought-home-to-me-again-the-importance-of-now/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 15:49:36 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[Just do it]]></category>
		<category><![CDATA[yasmin]]></category>
		<category><![CDATA[Yasmin Ahmad]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=301</guid>
		<description><![CDATA[
How perfectly the “Just Do It” tagline from Nike sums up the lives of the creatively talented and gifted.
For Yasmin Ahmad and others, who look to have a limitless supply of creative energy, these three words become the song-sheet from which their lives are composed.
They are more than simply creative thinkers these are the creative [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>If an idea seems so obvious, how come it’s so hard to find?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/07/21/if-an-idea-seems-so-obvious-how-come-it%e2%80%99s-so-hard-to-find/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/07/21/if-an-idea-seems-so-obvious-how-come-it%e2%80%99s-so-hard-to-find/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 06:23:37 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=267</guid>
		<description><![CDATA[
Idea
–noun
any conception existing in the mind as a result of mental understanding, awareness, or activity.
a thought, conception, or notion: That is an excellent idea.
an impression: He gave me a general idea of how he plans to run the department.
an opinion, view, or belief: His ideas on raising children are certainly strange.
a plan of action; an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are you big enough to fail?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/06/30/are-you-big-enough-to-fail/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/06/30/are-you-big-enough-to-fail/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 07:49:24 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[motivation]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=119</guid>
		<description><![CDATA[
As a creative thinker you are going to fail! Consider the 40 ideas quota discussed previously (on the premise productivity precedes greatness an ideas quota is your best chance to get brilliant ideas). Out of 40 ideas in total, you may have one you think has some potential to develop into a great, unique and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>U 2 Cannes Do</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/06/30/u-2-cannes-do/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/06/30/u-2-cannes-do/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 07:48:27 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[Cannes]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=120</guid>
		<description><![CDATA[
With all the focus now on Cannes and the enviable achievement of the winners, I thought it would be a good time to reflect with those who didn’t make the shortlist, and offer help via an exceptionally valuable technique.
The technique is an evaluation tool called RUM and it will help you determine whether your idea [...]]]></description>
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