nick_morgan on 07 21, 2009 | No Comments
Idea –noun any conception existing in the mind as a result of mental understanding, awareness, or activity. a thought, conception, or notion: That is an excellent idea. an impression
Read Moreedward_ong on 07 15, 2009 | 4 Comments
BY EDWARD ONG Job number: PM246 Project background: Due to a sudden rainfall around noon, a large number of employees have delayed going out for lunch. They went out as soon as the rain stop
Read Morenick_morgan on 06 30, 2009 | No Comments
As a creative thinker you are going to fail! Consider the 40 ideas quota discussed previously (on the premise productivity precedes greatness an ideas quota is your best chance to get brilliant id
Read Morenick_morgan on 06 30, 2009 | No Comments
With all the focus now on Cannes and the enviable achievement of the winners, I thought it would be a good time to reflect with those who didn’t make the shortlist, and offer help via an excepti
Read Moreedward_ong on 06 15, 2009 | No Comments
Remember those great Volkswagen ads? What went through their minds when they came up with the big idea? Here's a hypothetical scenario in a typical US agency in the early sixties. The Creative D
Read Moremackattack on 06 12, 2008 | 21 Comments
BY MAC ATTACK Is there really such a thing? Well, perhaps. I know quite a few chaps who really understand the finer points in making the web work for their clients. They know their stuff intima
Read Moremackattack on 06 12, 2008 | 2 Comments
BY MAC ATTACK This is a scoop that’s exclusive to this blog only. Put aside your mouse boys and girls, advertising in Malaysia is about to get really high-tech. I spent a Saturday with a bunch
Read Moremackattack on 06 6, 2008 | 2 Comments
BY MACK ATTACK I like driving. The kind of drive that is leisurely, while taking in the sights. And then I chance upon a billboard telling me that I should consider changing to a shampoo that is mo
Read Moremackattack on 06 2, 2008 | 1 Comment
BY MAC ATTACK I’m a little low on energy nowadays, which means that I have been doing a little more reading than usual and less time gallivanting about playing snooker. I decided to catch up on w
Read Moremackattack on 05 30, 2008 | 1 Comment
by Mack Attack I can’t really remember where I had this conversation, but I do remember being thoroughly drunk most of the time. Most of it was a haze, except for a little snippet that stayed lon
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