Archive for the CONTRIBUTORS Category

Why CEOs are the brand, and very little else should be.

mackattack on 05 23, 2008 | 10 Comments

Why CEOs are the brand, and very little else should be.

by MAC ATTACK Yes I said it. Some of you out there are reading this purely out of disagreement with the title, and out to just read what I am drivelling about. Stay anyway, maybe I can learn you a

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Transparency. Not if it’s your sarong baby

mackattack on 05 23, 2008 | 1 Comment

by MAC ATTACK So everyone wants to be transparent nowadays. The government wants transparency, the Rakyat demands transparency and all public officials are yapping about transparency. It’s even a

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READING BETWEEN THE LINES ONLINE

mackattack on 05 15, 2008 | 2 Comments

BY MAC ATTACK Advertising has undergone several radical changes of late, as the connectivity between millions of computers and servers afforded by the internet opens up immense possibilities. Fortu

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MSM vs. Bloggers: The Challenge of Finding a Middle Ground

mackattack on 05 2, 2008 | No Comments

Recently I wrote a rather controversial blog entry titled “Media Integration – is the industry matured enough”. In the blog entry, I specifically mentioned: “An unconfirmed report touted th

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The Advertising of Politics – and the Advertising industry in Politics

mackattack on 04 23, 2008 | 4 Comments

The political climate has changed, and even the tone of formerly dismissive Ministers like Nazri Aziz has changed. Parliament is full of young firebrands waiting to unleash their venom, and equipping

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