admin2 on 03 14, 2011 | No Comments
By Manita Khuller Money, Money, Money – It’s a Rich Man’s World Retailing is big business – today the Top 25 Retailer ‘brand’ names account for sales of over $1 trillion from 38000 s
Read Moreadmin2 on 07 12, 2010 | No Comments
For such a massive tournament as the 2010 FIFA World Cup, there’s no doubt the expert analysis will continue long after the whistle blew on this morning’s final between Spain and the Netherlan
Read Moregarytay on 07 6, 2010 | No Comments
Christian is no stranger to mobile advertising working with AdMob, one of the world’s largest mobile advertising network, who recently published its quarterly Southeast Asian Mobile Metrics Repo
Read Moreadmin2 on 06 25, 2010 | No Comments
We’ve seen a huge increase in the number of events dedicated to digital around the region of late and this can only be a good thing for the industry. It shows the interest there is the medium
Read Moreadmin2 on 05 27, 2010 | No Comments
It’s certainly no secret that online gaming is one huge phenomenon across Asia Pacific. If we look purely at the numbers, it’s clear that it’s one of, alongside social networking, the mos
Read Moreadmin2 on 05 4, 2010 | No Comments
A genuine watershed moment for the digital industry here in Asia then with the recently formed Singapore chapter of the IAB delivering the much awaited revenue report to an audience of digital’s
Read Moreadmin2 on 04 19, 2010 | 1 Comment
The world gets more ‘social’ every day. More and more people are spending more and more time engaging in social media online. According to the latest comScore figures, 50.8% of the total on
Read Moreadmin2 on 10 23, 2009 | No Comments
Just about every time I meet with a prospect in the retail sector for the first time, they always talk about raising the profile or increasing awareness of the company or their product. Many retaile
Read Moreadmin2 on 09 28, 2009 | No Comments
Just as companies audit their TQM and ISO9000 standards, companies should also audit their brand perceptions, processes and outcomes and communications among internal and external stakeholders.
Read Moreadmin2 on 09 1, 2009 | No Comments
Branding has moved out of the one dimensional, top down era where the company controlled the relationship and into the bottom up, customer economy. In the customer economy, brands are defined by c
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