Archive for the SLEDGEHAMMER Category

Tribute to Yasmin Ahmad…

Ham on 07 28, 2009 | 35 Comments

Tribute to Yasmin Ahmad...

Here are tributes to Yasmin Ahmad from her fans, friends, fellow industry colleagues from all over the globe. We have had hundreds of special tributes to Yasmin at our Tribute sub-site, however, if yo

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Yasmin, We will miss you

Ham on 07 23, 2009 | 22 Comments

Yasmin, We will miss you

Yasmin has left us. Yasmin Ahmad passed away here at about 11.25pm, Saturday 26th July 2009. WHAT HAPPENED: Just after 3pm Thursday July 23: Yasmin Ahmad collapses while making a presen

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SME Solutions Expo on How Businesses Can Survive The Tough Marketplace!

admin2 on 07 7, 2009 | No Comments

SME Solutions Expo on How Businesses Can Survive The Tough Marketplace!

The SME Solutions Expo 2009 is designed to help businesses, especially small and medium enterprises (SMEs) overcome the current recession. The Expo, which will be held from 9 to 11 July at Mid Val

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Advertising Overload!

admin2 on 07 7, 2009 | 1 Comment

Advertising Overload!

If I hear another so called advertising or brand expert say that to build a brand companies must create awareness by reaching as many consumers as possible and as quickly as possible, I am going t

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Ham – If Obama can admit he ‘Screwed Up’ so can we

admin2 on 03 16, 2009 | No Comments

Ham - If Obama can admit he 'Screwed Up' so can we

Marketing lessons from the world’s most successful political campaign. With the coming UMNO General Assembly and the spectre of how elections play out in the country’s biggest political party

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IS ADVERTISING MISUSING THE POWER OF THE ASTERISK?

elaine on 12 6, 2008 | 1 Comment

IS ADVERTISING MISUSING THE POWER OF THE ASTERISK?

By THE SLEDGEHAMMER You know the routine. You see those screaming ad headlines that will rivet your attention from across the page. But most times what you don’t realise is that there is an ast

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STOP BITCHING, BBDO/PROXIMITY RULES!

Ham on 12 1, 2008 | No Comments

STOP BITCHING, BBDO/PROXIMITY RULES!

By The Hammer They say every dog has its day. And BBDO/Proximity outdid and out-howled themselves last Friday night in the biggest ever Gold haul in the history of the 4As Kancil Awards. For th

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Advertising Agencies yet to cross Digital Divide

Ham on 09 27, 2008 | 21 Comments

Advertising Agencies yet to cross Digital Divide

Ad agencies are still are not structured to handle the online media realities of today. And it got me thinking, which is not necessarily a good thing. Walk into an ad agency today, and in the m

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PERCEPTION VERSUS REALITY – A BRANDING ENIGMA!

Ham on 09 15, 2008 | 2 Comments

PERCEPTION VERSUS REALITY - A BRANDING ENIGMA!

SLEDGEHAMMER EXCLUSIVE: “Reality is merely an illusion, albeit a very persistent one.” Albert Einstein ‘Perception is Reality’ was actually first coined by Rolling Stone magazine some 2

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WHEN TWO MEDIA TITANS CLASH

Ham on 09 2, 2008 | No Comments

WHEN TWO MEDIA TITANS CLASH

A storm brewing among two media giants is destined to shake up Indonesia’s broadcast industry! Two of Southeast Asia's richest tycoons, Malaysian T. Ananda Krishnan and Indonesian James Riady,

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