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	<title>ADOI Blog &#187; Cannes</title>
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	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>If it&#8217;s Cannes you want, start here.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2010/01/27/if-its-cannes-you-want-start-here/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2010/01/27/if-its-cannes-you-want-start-here/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 02:53:15 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[award winning]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Cannes]]></category>
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		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=429</guid>
		<description><![CDATA[What you need to know to win at Cannes.]]></description>
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		<title>“Strikingly obvious, and too often overlooked, the question hides the answer 99% of the time”.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 11:01:59 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[better]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[Clio]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creativity]]></category>
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		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=298</guid>
		<description><![CDATA[
Hindsight, they say, is an exact science. But how often have we approached a particular challenge simply with the sole aim of finding a solution? 99,9999% of the time is probably the reply (it’s definitely mine!)
But, spending time examining and rephrasing the question – exploring if you like what is behind the request, what is [...]]]></description>
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		<title>U 2 Cannes Do</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/06/30/u-2-cannes-do/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/06/30/u-2-cannes-do/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 07:48:27 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[Cannes]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=120</guid>
		<description><![CDATA[
With all the focus now on Cannes and the enviable achievement of the winners, I thought it would be a good time to reflect with those who didn’t make the shortlist, and offer help via an exceptionally valuable technique.
The technique is an evaluation tool called RUM and it will help you determine whether your idea [...]]]></description>
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		<title>SCAM IN THE HILLS, SCUM ON THE BEACH</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/04/16/scam-in-the-hills-scum-on-the-beach/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/04/16/scam-in-the-hills-scum-on-the-beach/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 04:48:54 +0000</pubDate>
		<dc:creator>Ham</dc:creator>
				<category><![CDATA[SLEDGEHAMMER]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[Adfest]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[bbdo]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[francis wee]]></category>
		<category><![CDATA[goafest]]></category>
		<category><![CDATA[jimmy lam]]></category>
		<category><![CDATA[pataya]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/index.php/2008/04/16/scam-in-the-hills-scum-on-the-beach/</guid>
		<description><![CDATA[
For the purists amongst us, neither seems right.
&#160;
The eternal phenomenon of scams invading advertising shows reared its ugly head again at AdFest this year. While rumblings of ScamFest could be heard along the darkened alleys of Walking Street in Pattaya, it really is the fault of cheeky creative types who try to hoodwink organisers by [...]]]></description>
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		<title>HOW MUCH WILL YOU PAY FOR FAME?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/01/24/how-much-will-you-pay-for-fame/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/01/24/how-much-will-you-pay-for-fame/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 04:55:56 +0000</pubDate>
		<dc:creator>Ham</dc:creator>
				<category><![CDATA[SLEDGEHAMMER]]></category>
		<category><![CDATA[AAF]]></category>
		<category><![CDATA[Adfest]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[Clio]]></category>
		<category><![CDATA[Cresta]]></category>
		<category><![CDATA[D&AD]]></category>
		<category><![CDATA[FAB]]></category>
		<category><![CDATA[IMA]]></category>
		<category><![CDATA[LIAA]]></category>
		<category><![CDATA[Media Spikes]]></category>
		<category><![CDATA[OneClub]]></category>
		<category><![CDATA[Web Award]]></category>
		<category><![CDATA[World Effie]]></category>
		<category><![CDATA[WPA]]></category>
		<category><![CDATA[Young Guns]]></category>

		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=15</guid>
		<description><![CDATA[
Last year, Malaysia ad agencies spent almost RM500,000 at the Cannes International Advertising Festival in submission costs and entry fees alone. As the awards season starts soon, with the Asia Pacific Advertising Festival as a major frontrunner, while technically the World Press Awards is first, ad  agencies will be budgeting their resources for this [...]]]></description>
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