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	<title>ADOI Blog &#187; Cresta</title>
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	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>HOW MUCH WILL YOU PAY FOR FAME?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/01/24/how-much-will-you-pay-for-fame/</link>
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		<pubDate>Thu, 24 Jan 2008 04:55:56 +0000</pubDate>
		<dc:creator>Ham</dc:creator>
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		<category><![CDATA[Cresta]]></category>
		<category><![CDATA[D&AD]]></category>
		<category><![CDATA[FAB]]></category>
		<category><![CDATA[IMA]]></category>
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Last year, Malaysia ad agencies spent almost RM500,000 at the Cannes International Advertising Festival in submission costs and entry fees alone. As the awards season starts soon, with the Asia Pacific Advertising Festival as a major frontrunner, while technically the World Press Awards is first, ad  agencies will be budgeting their resources for this [...]]]></description>
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