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	<title>ADOI Blog &#187; Ham</title>
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	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>Ham &#8211; If Obama can admit he &#8216;Screwed Up&#8217; so can we</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/03/16/if-obama-can-admit-he-%e2%80%98screwed-up%e2%80%99-so-can-we/</link>
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		<pubDate>Mon, 16 Mar 2009 03:27:35 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[SLEDGEHAMMER]]></category>
		<category><![CDATA[Ham]]></category>

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		<description><![CDATA[
Marketing lessons from the world’s most successful political campaign.
With the coming UMNO General Assembly and the spectre of how elections play out in the country’s biggest political party, thoughts of what Roger Fisk, Obama’s National Events Director, had to say about the politics of winning raced back to my mind. For a moment if we [...]]]></description>
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		<title>IS ADVERTISING MISUSING THE POWER OF THE ASTERISK?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/12/06/is-advertising-misusing-the-power-of-the-asterisk/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2008/12/06/is-advertising-misusing-the-power-of-the-asterisk/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 07:14:08 +0000</pubDate>
		<dc:creator>elaine</dc:creator>
				<category><![CDATA[SLEDGEHAMMER]]></category>
		<category><![CDATA[Ham]]></category>

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By THE SLEDGEHAMMER
You know the routine. You see those screaming ad headlines that will rivet your attention from across the page. But most times what you don’t realise is that there is an asterisk next to a seemingly unbelievable claim in the headline. Taking a leaf out of legal document verbage where asterisks always come [...]]]></description>
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		<title>Yes, this looks like me. And it is definitely me!</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2008/03/14/yes-this-looks-like-me-and-it-is-definitely-me/</link>
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		<pubDate>Fri, 14 Mar 2008 06:57:46 +0000</pubDate>
		<dc:creator>Ham</dc:creator>
				<category><![CDATA[SLEDGEHAMMER]]></category>
		<category><![CDATA[Election]]></category>
		<category><![CDATA[Ham]]></category>
		<category><![CDATA[Pilihanraya]]></category>

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My self-imposed duty in overseeing the voting process at SMK Seri Serdang exposed one major learning for me. The Elections Commission (SPR) conducted a fair and transparent undertaking at all times. Not only were all the officers attentive and sensitive to concerns raised by the polling agents and counting agents, but they also demonstrated their [...]]]></description>
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