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	<title>ADOI Blog &#187; ideas</title>
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	<description>The return of the &#039;blow by blow&#039; Sledgehammer, since the heydays when he wrote weekly for The Star and later, the New Straits Times under the same infamous pen name.</description>
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		<title>“Strikingly obvious, and too often overlooked, the question hides the answer 99% of the time”.</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/10/13/%e2%80%9cstrikingly-obvious-and-too-often-overlooked-the-question-hides-the-answer-99-of-the-time%e2%80%9d/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 11:01:59 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
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		<category><![CDATA[ideas]]></category>
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		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=298</guid>
		<description><![CDATA[
Hindsight, they say, is an exact science. But how often have we approached a particular challenge simply with the sole aim of finding a solution? 99,9999% of the time is probably the reply (it’s definitely mine!)
But, spending time examining and rephrasing the question – exploring if you like what is behind the request, what is [...]]]></description>
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		<title>What could be wrong with the idea? It’s my idea! Pt.2</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-2/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/09/11/what-could-be-wrong-with-the-idea-it%e2%80%99s-my-idea-pt-2/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 02:19:09 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
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		<guid isPermaLink="false">http://sub.adoimagazine.com/blog/?p=363</guid>
		<description><![CDATA[
“I have a silly idea, but I’m not sure if it’s good enough!” And that’s how a student of the BadIdeas workshop USA started when she first proposed her idea.
As discussed previously in Pt.1 the Silly Ideas process is an excellent way to brainstorm ideas and concepts because:
People will engage with the process very easily.
We [...]]]></description>
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		<title>Are you big enough to fail?</title>
		<link>http://sub.adoimagazine.com/blog/index.php/2009/06/30/are-you-big-enough-to-fail/</link>
		<comments>http://sub.adoimagazine.com/blog/index.php/2009/06/30/are-you-big-enough-to-fail/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 07:49:24 +0000</pubDate>
		<dc:creator>nick_morgan</dc:creator>
				<category><![CDATA[NICK MORGAN]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[ideas]]></category>
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As a creative thinker you are going to fail! Consider the 40 ideas quota discussed previously (on the premise productivity precedes greatness an ideas quota is your best chance to get brilliant ideas). Out of 40 ideas in total, you may have one you think has some potential to develop into a great, unique and [...]]]></description>
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